Reimagining BBA with the

Ed-Work Pedagogy

Work-integrated learning | Liberal Art Skills

Learn More

IIM Lucknow - Executive Programme in

Strategic Finance

Live

online weekend classes

Immersions

at IIM Indore
Campus

Eligibility

graduate with 5+ years work-ex

Starting Nov 22, 2024

Fees: ~₹ 280K

(EMI ~₹14,000 p.m.)

1,500+

Alumni

500+

Interns Deployed

10+

Universities

The Jobless Grad Trap

Introducing the Ed-Work Pedagogy

An innovative learning methodology designed to create holistic business leaders & entrepreneurs

✨

▲

✨

ED in class

Business Management

Liberal Arts

AI & Tech

Graduate Certificate and on-campus immersion
at IIM Indore

✨

▲

✨

Work in office

Internships & Projects

Industry on Campus

Personal Branding

Students graduate with 3 years of work experience
alongside their degree

✨

▲

✨

Kicker in life

Adrenaline & Adventure

International Exposure

Creative Expression

Networking & Socials

Step out of your comfort zone!

Step out of your comfort zone!

Ed-Work Programs

	Ed	Work
Sem 1	Branding & Advertising Essentials (How Brands Captivate Audience)	Develop Brand Identity for a Small Business
Sem 2	Consumer Psychology, Brand Narrative & Digital Storytelling (What Shapes Buying Decisions)	Craft a Winning Pitch Deck
Sem 3	Design Lab & Integrated Marketing Communications (Where Creative Design Meets Strategic Communication)	Design a 360-Degree Brand Campaign
Sem 4	Performance Marketing (How Data Drives Brand Visibility and Engagement)	Launch & Run a Branding Agency
Sem 5	Grammar of Ad Film Making (What Makes Ad Films Memorable and Impactful)	Produce an Ad Film (Lights, Camera, Action!)
Sem 6	Digital & Social Media Strategy (How to Engage and Lead in the Digital Conversation)	Collaborate with Social Media Influencers