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IIM Kozhikode & Wiley

Advanced Management Certification Program in Transformational Customer Experience Management

  • The Only carefully curated program that builds skills to design and implement a winning and measurable customer centric experience across the entire customer journey.

Program Outcome:

  • Designing customer experience across customer journey maps
  • Use CX as a competitive advantage
  • Implement deep level customer centricity
  • Using data driven models to build on customer insights and identify voice of customer
  • Implement design thinking skills for bringing customer at the center
  • Identify metrics for successful CXM and defining RoI
  • Understand role of special techniques such as neuro marketing, sensory marketing, and conversation commerce
  • Understand role of analytics, AI, and other emerging technologies in defining a robust CXM strategy
  • Get an overview of top CXM tools and platforms

The Learning Experience:

  • 3 days Immersion at IIM Kozhikode Campus (logistics extra)
    *subject to Covid19 Government advisory/ restrictions/ developments
  • 100% LIVE Online Classes by Top IIMK and Wiley Faculty
  • 5+ Masterclasses by Top CXOs and Business Leaders Leading Customer Experiences and journeys
  • Cutting-Edge Curriculum Based on current business models and customer centric approaches, co-developed by IIMK and Wiley Innovation Advisory Council Leaders
  • Online Course Resources and eBooks Library from Wiley by Top Global Authors (1-year access to e-books worth INR 25,000/-)
  • Practical and Application Oriented Approach with Case Studies and Course Work
  • Joint Certification from IIMK and Wiley, IIMK MDP Alumni Status

For more details, application form & eligibility test, contact:
Rodney Baptist | +91 77956 62100 |

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