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Digital marketing course
Digital marketing course

Your future as a
"Branding Expert" starts here

Earn the coveted certification from IIM Indore.

Disclaimer: By submitting my contact details here, I override my NDNC registration. I authorise Miles Education and its authorised representative to contact me.

PROGRAMME OVERVIEW

The Executive Programme in Branding and Advertising will equip participants with a strong foundation in the branding practices of the 21st century. You will learn strategic thinking for brands, and how to create powerful communication that sets your brand apart. This advertising course will also provide a hands-on understanding of planning and executing effective advertising campaigns, which is the key to attracting and retaining customers.

Are you ready to up your brand game?
If so, let's get started.

PROGRAMME HIGHLIGHTS

IIM Indore Exec Alumni

Eligible for the prestigious IIM Indore Executive Alumni Status

New Age Curriculum

Upgrade your marketing, branding and advertising skills with the help of first hand experience, learning from industry practitioners

Masterclasses

Experiential and immersive learning with case studies with the best industry practitioners

Branding Strategies

Get that creative knack for designing brand strategies

Campus Immersion

Spend 6 days at IIM Indore (Mumbai & Indore) campus - 3 days in the beginning and 3 days in the end

Industry Mentors

Get mentored by marketing experts at all times during the course

Peer Networking

Interact and build connections with the industry experts

World class Faculty

Learn and grasp the concepts with the best faculty of IIM Indore

Growth

Accelerate your growth by becoming a brand expert

Blue Line

PROGRAMME DETAILS

Programme Duration:

7 Months (approx. 125 hours)

Programme Fees

2,26,500 + GST

Programme Start Date:

18th September, 2022

09:00 AM - 01:15 PM (04 hours every Sunday)

Eligibility

Diploma (10+2+3)/Graduate/Post Graduate from Universities recognised by Association of Indian Universities

At least 50% marks in either diploma or graduation or post-graduation (or its equivalent)

Recommended three years experience in marketing or business functions that strategize brand building and growth

Learn the art and science of building
brands with powerful advertising

Enroll in IIM Indore Executive Programme in Branding & Advertising.

PROGRAMME OUTCOME

Demonstrate the ability to identify application of consumer insights in strategising and executing brand building for organisations

Develop business strategies with respect to brand portfolios by aligning advertising objectives to business outcomes

Demonstrate the importance of media planning in executing a brand building strategy

Analysing the key activities involved in creating an impactful advertising campaign

Develop proficiency in creating impactful marketing communication for brand building in organisations

Acquire knowledge and skills on measurement and performance analysis

Blue Line

WHO IS THIS PROGRAMME FOR?

Product &
Branding Executives

Executives with experience in branding, advertising, product management & marketing or any other field looking to grow their knowledge and accelerate their careers.

Entrepreneurs &
Business Owners

Branding is crucial to the process of building, scaling or pivoting a business. Entrepreneurs and the next-generation of business owners will greatly benefits from this Programme.

Aspiring Branding & Advertising Professionals

A strong understanding of brand management is a highly effective skill for executive and graduate students planning their next moves.

This programme is also catered towards:

Marketing Managers, Product Managers, Business Strategists, Branding Enthusiasts, Brand & Communication Managers, Sales Professionals, Account Managers, Media Managers, Journalists, Film Makers, Content Creators, Social Media Influencers, HR Professionals

Blue Line

What Sets Us Apart?

Enter the future by learning new age branding and advertising tools
Build your own ad and learn the art of storytelling
Hear about the journey of some of the most successful founders
Learn through a practical approach with industry experts and practitioners
Inside and outside the classroom, these activities are designed to engage every student
Blue Line

THE SoBA METHOD

PROGRAMME DIRECTORS

Professor Subin Sudhir, IIM Indore

Associate Professor (Marketing) Chair, Executive Education Programmes Indian Institute of Management Indore


Prof. Subin Sudhir has completed his FPM from the Indian Institute of Management Kozhikode. His research interests include Consumer Behavior, Word of Mouth, Rumor Research in Marketing, Customer Relationship Management, and Digital Marketing. Subin has earned his MBA, and B.Tech degrees from the Kerala University. He has worked with IIM Trichy, Institute for Financial Management and Research (IFMR ), Institute for Customer Relationship Management (ICRM), Tata Elxsi Limited, and Wipro Technologies prior to joining IIM Indore.

Professor Saripalli Bhavani Shankar, IIM Indore

Assistant Professor Marketing, Executive Education Programmes Indian Institute of Management Indore


Prof. Bhavani Shankar is a post graduate in business administration with Marketing and Information Systems specialization and Fellow - Institute of Rural Management Anand (IRMA). At IIM Indore he teaches Marketing Management, Qualitative Marketing Research, Rural Marketing, and Marketing for Development courses. His research interests include Social Entrepreneurship and Subsistence Markets.

Blue Line

MASTERCLASS MENTORS

COURSE CURRICULUM

BRANDING & ADVERTISING

10 Months

7 Months

6 days campus immersion

Test Your Knowledge
  • Introduction to Marketing
  • Customer Value and Customer Orientation
  • Consumer Decision Making
  • Identify the characteristics of human behaviour that enable you to persuade your target audiences Segmentation, Targeting and Positioning

Are you ready to become a branding & advertising master

IMMERSION EXPERIENCE

Masterclass Mentor
Piyush Pandey

Black Tie
Event

An Entrepreneur's
Journey

Masterclass Mentor
Piyush Pandey

Masterclass Mentor
Piyush Pandey

Masterclass Mentor
Piyush Pandey

Blue Line

PROGRAMME COMPLETION

Executive Alumni Status & Student Privileges

  • • 2-year membership - INR 1000/- + applicable taxes
  • • Lifetime membership - INR 10,000/- + applicable taxes

Benefits available to Executive Education Alumni

  • • Communication of brochure and newsletters for IIM Indore
  • • Access to IIM Indore library (onsite access only)
  • • Officials email ID of the Institute

Sample certificate is indicative. The Institute reserves the right to revise it.

Brand Management course

ABOUT IIM INDORE

The Indian Institute of Management Indore (IIM-I) is an autonomous public business school located in Indore, Madhya Pradesh, India. Instituted in 1996, IIM Indore is the 6th addition to the Indian Institute of Management (IIM) family of management schools.

IIM Indore stands with pride, with the Triple Crown of triple accreditation. first from the Association of MBA's (AMBA) in 2016 (a UK-based accreditation agency); second from the AACSB in 2019, and third from the international organization for management development, in December 2019. IIM Indore is the second IIM in the nation to receive triple accreditations.

digital advertising course

ABOUT MILES SCHOOL
OF BRANDING AND ADVERTISING

The Miles School of Branding & Advertising is a one-of-its-kind institute that trains people in the nuances of brand building, ad development and entrepreneurial skills.

Built into the core of their advertising and branding certification programs is a highly engaging learning format built across 20 years of teaching and training experience. Through strategic and experiential activities, participants confront their fears and discover their values. In parallel, their academic chops are sharpened by faculty members from the industry, who closely mentor them in the ways of the business.

Since its inception, thousands of graduating students have not only found their calling, but excelled at them, and built flourishing careers for themselves. By bringing this certificate in branding and advertising program to colleges across India, we're building a highly equipped force of next-generation brand guardians and creative advertisers.

To start on your
branding & advertising journey

Get in Touch:

Padmini Rao|+91-6366 226 352|exedsupport@mileseducation.com

Disclaimer: By submitting my contact details here, I override my NDNC registration. I authorise Miles Education and its authorised representative to contact me.

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