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Resolve to Upskill in Product Management while you Earn the IIM Lucknow Alumni Status in 2021

Fill in the form and download a free copy of Roadmap to Product Management

Commencement Date

  • *12 June, 2021


  • 7 Months
  • Weekend Classes


  • 10+ Sessions

Total no. of Exams

  • 3


  • 50% aggregate marks in graduation
  • 1 year of experience recommended


  • (as per eligibility criteria) Pre-screening assessment & standard documentation

Program Fee

  • *INR 1.79 Lakhs + Taxes
  • *INR 10,000 + Taxes for IIM-L Executive Alumni Status (Optional)
  • *EMI Plans Available
  • Early-bird Discount 5 %
  • *Contact your program advisor for last date


Is the IIM Lucknow - Wiley Executive Program in
Data Driven Product Management?

Experiential and outcome based learning approach

Gain competency to build and manage the end-to-end product lifecycle successfully, with machine learning and design thinking

Developed by top faculty

Learn how top successful companies build and launch successful products: What to do and what NOT to do

Access to Intensive real-world case-studies and labs

Apply analytics and machine learning techniques to drive meaningful insights about customers and leverage market dynamics

Learn the Product Management Framework

Solve complex problems and develop customer-centric prototypes using Design Thinking and UX frameworks

Skill up in high demand skills

Build scalable and robust product and product marketing strategies, based on proven frameworks used by top successful organizations such as Apple, HP and others

Only program to integrate product management

Build and manage product development lifecycle using agile and lean methodologies

Take back ready templates

Work confidently with Python and Tableau to analyse and visualize data, use storytelling to derive and communicate meaningful insights

Experience classes

Leverage emerging tech trends such as Blockchain, AI, RPA for winning products


Data Driven Product Management ?

Each year more than 30,000 new consumer products are launched and 80% of them fail.

Source: Professor, Clayton Christensen, Harvard Business School

The rise of SaaS, agile and lean concepts has increased pressure to adapt quickly to meet customer needs, and drive customer retention and recurring revenue growth.


86% of consumers would be willing to pay more for a product/service in return for a positive experience

According to David Fradin: “Product failures are costing the world around half a trillion dollars today.” In India, the failure rate for start-ups ranges between 35 to 95% as many companies lose sight of one important fact - the customer they had in mind when they designed their product.”

Most organizations struggle with questions such as: How can we create successful products? What frameworks and strategies will help in developing products that match customer needs? How to target products and services at the most profitable segments and geographies?

The Program promises to get professionals started in the world of successful management of products. It also aims to help product managers harness the 130 skill competencies that needed for developing and managing insanely successful products along with skills for mining data for effective decision making and design thinking for complex problem solving, leading to better innovations and product success. The course also sets the foundations for machine learning and how it can be applied for product success.


is this program for?

The course is suitable for a variety of target audiences involved in developing and managing products.
These include:

Product Managers, Business and Product Unit Leads, Product Heads, Product Marketing Managers who are looking to gain industry-proven and data-driven expertise for accelerating career growth

Software development and tech professionals who aspire to get into product management roles


Marketing managers

7 months of learning

During these months of intensive experiential learning you will

Learn proven product management and analytics concepts

Create Value Propositions that Crush Competitors

Witness use cases and intensive case studies from industry

Build and Launch Great Products with Agile and Lean Methodologies

Work on an end to end business case to develop robust product strategy from conception to scale-up

Ensure Product Success and Customer Delight

Work with various analytics techniques and algorithms that can help maximize market and customer understanding as well as build sharp strategies based on data-driven methods

Define Roadmap from Start-Up to Scale Up Using Data and Design

Be the Voice of Your Customers through User Research and Rapid Prototyping

Learn from the Best Product Leaders

Identify and Win Your Market Segment

Learn the Apple and HP Way

“At IIM Lucknow, our goal is to make managers of today, future ready leaders and we share this vision with WileyNXT.
The data driven product management program deals with a whole gamut of product marketing strategies driven by qualitative research, design thinking and analytical skills.
In the post-covid world, digital is going to be a game changer, we need to acquire skills right from how to win a consumer to market segmentation to consumer positioning and this will be only possible through data driven strategy.”

Professor Rajeev Kumra,
Faculty, IIM Lucknow

Program Curriculum

Module 1:
Foundation to Successful Management of Products
Module 2:
Understanding the Customer: Customer Research and Design Thinking
Module 3:
Building Product Market Strategy
Module 4:
Define User Experience and Prototyping
Module 5:
Agile and Lean Product Development
Module 6:
Launching a Winning Product
Module 7:
Product Management for Digital Products and Platforms
Module 8:
From Startups to Scaling Up

Tools You Will Learn

Learn Python, Tableau and understand how to leverage Google Analytics and Jira

The Learning Experience

4-days Immersion at IIML Noida Campus

4-days Campus Immersion *subject to Covid 19 Government advisory/ restriction/ development

*Charges extra, Subject to Covid 19 Government Advisory

Live Online Class Sessions

Live Online Class Sessions by IIML and Wiley Faculty

10 Masterclasses by Top Business and Product Leaders

10 Masterclasses by Top Business and Product Leaders Providing Exposure to Successful Product Management Strategies

Cutting-Edge Curriculum

Cutting-Edge Curriculum Based on Industry Needs and proven framework by David Fradin, Co-Developed by IIML and Wiley Innovation Advisory Council top Industry Leaders

Online Courseware and eBooks Library

Online Courseware and eBooks Library from Wiley by Top Global Authors Templates for using in workplaces

End to End Product Strategy

End to End Product Strategy, Market Strategy, UX Prototype and Development Roadmap creation as Project Action Labs using Action Learning

Joint Certification from IIML and Wiley

Joint Certification from IIML and Wiley and IIML Executive Alumni Status

The Agile Product Management
Life Cycle Framework

The Program integrates the framework of Product Management Lifecycle designed by Wiley author, Product Management expert David Fradin, developed based on his experiences of working as Apple, HP and many other organizations across the world.

Agile Product Management Life Cycle Framework

Admission Process

Step 4

Candidature Approval by IIM Lucknow and Fee Submission

On passing prescreening assessment, IIM Lucknow will further evaluate your exam scores and application. The seats are limited; highest scoring candidates will be given first preference. On receiving the candidature approval confirmation, your program advisor will guide you on payment procedures.

Step 3

Prescreening Assessment

Once your application & documents have been reviewed by the program advisor, we will share a screening assessment link with you along with assessment guidelines. You are advised to read the guidelines carefully before joining the test.

Step 2

Submit Application Form & Documents

The application link will be shared on mail along with a list of documents. You need to fill up the application form and submit your educational, professional experience documents and one ID proof.

Step 1

Counselling Session With Program Advisor

Speak to your program advisor to know if you are the right fit for the program and understand the learning benefits. If you are the right profile and that you decide to apply, your program advisor will share the details.

*Contact your program advisor for detailed information on admission process, fee structure,
fee payment and any other queries.

Program Directors and IIM Lucknow Faculty of Previous Batches

Dr. Rajeev Kumra

Dr. Rajeev Kumra

Professor, Ex-Dean Marketing IIM Lucknow

Dr. Rajeev Kumra

Dr. Moutusy Maity

Professor Marketing IIM Lucknow

Dr. Rajeev Kumra

Dr. Ashish Dubey

Associate Professor Marketing IIM Lucknow

Dr. Rajeev Kumra

Dr. Garima Mittal

Associate Professor Decision Sciences IIM Lucknow

Dr. Rajeev Kumra

Dr. Prakash Attili

Assistant Professor, Information Technology and Systems IIM Lucknow

*Batch 4 Faculty is to be finalized as per IIM Lucknow

Dr. Rajeev Kumra

Dr. Rajeev Kumra

Dr. Rajeev Kumra Currently working as Dean (Noida Campus) he has been awarded six times as "Best Faculty" in the row. International teaching experience, has taught in six universities abroad as a guest faculty.

He has publications in various refereed category journals. His cases has published at Richard Ivey and listed at Harvard Business School Press. He has a blend of industry and academics experience. Knowledge and practical expertise extend across the fields of business, marketing, sales, and distribution. His consulting and training experience include public sector, private companies, and government department, some of his client list includes Lafarge Cement, Abbott Limited, Groz Engineering tools, Shakti Pump, Mahindra and Mahindra Finance Limited, and SPMCIL, to name a few.

Dr. Moutusy Maity

Dr. Moutusy Maity

Dr. Moutusy Maity Currently a Professor in the department of Marketing Management, at the Indian Institute of Management Lucknow (IIM-L). Prior to joining IIM-L, Moutusy was an Assistant Professor at the Indian Institute of Management - Bangalore (IIM-B), and at the University of Wisconsin, White water, WI, USA.

Moutusy’s research interests are in the areas of consumer interaction with information and communication technology (ICT) (e.g., e-commerce, m-commerce, social media, desktop/laptop environment, mobile device), and the adoption of ICT (e.g., technology adoption at the bottom of the pyramid (BOP) in developing countries). Moutusy hold samasters degree in business administration (M.B.A.) from the University of Calcutta, Kolkata, INDIA, amasters degree in arts (MA) from Jadavpur University, Kolkata, INDIA, and a doctoral degree in business administration (Ph.D.) from the University of Georgia, Athens, GA, USA.

Program Architects, WileyNXT

Naveen Yeri

David Fradin
President | Spice Catalyst
Distinguished Professor of Practice
Advisor Product Management Programs, WileyNXT
Faculty, IIML-Wiley Data Driven Product Management Program

David has experience in building successful products since 1969, at organizations including HP as well as Apple, where he was at the same management level as Steve jobs. David also heads a professional development company specializing in building insanely great products, product management, product marketing and has trained thousands of managers throughout the world based on his experience at Hewlett-Packard, Apple and across 75 products and services and 11 startups.

Naveen Yeri

Bala Girisaballa
Leading Expert in Entrepreneurship and Innovation,
techno-business leader, Ex-President – Techstars India,
Advisor Product Management Programs, WileyNXT
Faculty, IIML-Wiley Data Driven Product Management Program

Bala has over two decades of global experience in technology and business development. Until recently, Bala Girisaballa has been the President of Techstars India, the world’s largest accelerator platform for startups and innovation. Prior to Techstars, Bala was the Managing Director at Microsoft Accelerator India, Microsoft’s flagship startup program. His previous experience includes leading innovation at Yahoo, enterprise products at Oracle, and a partner in a global management consulting and research firm. An entrepreneur himself, he has been the founder of two startups and an advisor to many startups and venture funds for over 10 years. He has also contributed to many books.

WileyNXT Master Classes

#LearnToWin with Top Industry Experts

David Wittenberg

David Wittenberg
Professor, Innovation and Design Thinking

Mohan Krishnaraj

Mohan Krishnaraj
VP and Global Head, User Experience, Harman

Dr. Nishant Chandra

Dr. Nishant Chandra
Senior Director, Data Products, Visa

Satyakam Mohanty

Satyakam Mohanty
Founder, Lymbycand Head of Applied AI, LTI

Anees Merchant

Anees Merchant
Global Business Head Digital and Applied AI

Ajay Kelkar

Ajay Kelkar,Co-Founder,
Hansa Cequity, Ex-CMO, HDFC Bank

Om Deshmukh

Om Deshmukh
CEO, Tildehat, Senior Director, Analytics Solutions and Data Sciences Innovation

Get #YourNXTAdvantage with
Joint Certification with Wiley and IIM Lucknow

Joint Certification with Wiley and IIM Lucknow

WileyNXT Digital Badge

WileyNXT Digital Certificate

#LearnToWin JOB Assistance

Unique Certificate Number


Verified Skills

Spotlight on

Globally Recognized


Our Alumni Profile

About Us

The Indian Institute of Management (IIM) Lucknow, is one of the premier national level institutes of management in India, involved in generating and imparting knowledge in the field of management.

IIM Lucknow stands tall on the foundation of an excellent, committed and profoundly knowledgeable faculty, innovative pedagogical tools, as well as an electic and diverse student community that has a burning desire to make new paths of its own.

The Indian Institute of Management Lucknow is fourth in the prestigious IIM family of management schools as per NIRF rankings, 2020.

The Association of MBAs (AMBA) has accorded accreditation to the Institute's PGPM, IPMX, and WMP programmes.

IIM Lucknow has also earned accreditation from the Association to Advance Collegiate Schools of Business International (AACSB). Earned by only 5% of the world’s business schools.

IIM Lucknow is among the 5 Indian schools that feature in QS Global MBA rankings and features in QS Business Masters ranking as one of the 12 Indian schools.

The WileyNXT Executive Education Programs are state of art courses to harness the skills of tomorrow. The curriculum and the learning experience have been carefully crafted by program architects to ensure the learner is ready to lead the future with upskilled business acumen. These special courses are co-created by Wiley along with Wiley Innovation and Advisory Council (WIAC) with India’s top tier B-schools.


WileyNXT has been recognized by Fast Company’s World Changing Ideas 2020 for its outstanding innovations in education.


Recognised and Empanelled by

Infocomm Media Development Authority

Government of Singapore


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