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Executive Education Program in

Data Driven Product
Innovation and Management

IIM Lucknow and Wiley present the only Executive Education Program to equip professionals data-driven ability to design, build, manage and
market successful products.

Are you Ready

Research shows that

  • 89% of product managers say that they are responsible for setting the roadmap and 80% of product managers reported strategizing on a daily basis.
    Source: Product Management Insider
  • Each year more than 30,000 new consumer products are launched and 80% of them fail.
    Source: Professor, Clayton Christensen, Harvard Business School
  • The rise of SaaS, agile and lean concepts has increased pressure to adapt quickly to meet customer needs, and drive customer retention and recurring revenue growth.
    Source: www.siriusdecisions.com/2019 product-management-trends
  • Most entrepreneurs think they're building the next big thing. In reality, over 90% of them fail.

Are you ready?

Product failure is a commonly discussed theme in today’s world. The common conviction is that approximately 80% – 90% of products fail. This is a huge number and a serious problem in a business world that is rocked by rapid evolution of consumer and competitive landscapes.
Most organizations struggle with questions such as: How can we create successful products? What frameworks and strategies will help in developing products that match customer needs? How to target products and services at the most profitable segments and geographies?
The Wiley Program on Data-Driven Product Innovation and Management promises to get professionals started in the world of successful management of products. It also aims to help product managers harness the 130 skill competencies that needed for developing and managing insanely successful products along with skills for mining data for effective decision making leading to better innovations and product success. The course also sets the foundations for machine learning and how it can be applied for product success.

What is the IIM L-Wiley Program?

Developed by top faculty at IIML and Wiley along with the Wiley Innovation Advisory Council (WIAC) members and leading industry experts in emerging technologies, the 6-month intensive program provides:
  • An experiential and outcome based learning approach, integrating concepts and their applications in real-world contexts
  • A proven framework for successful product design and development
  • Exposure to best practices for product success from multiple real-life examples of product success and failures of global organizations
  • Access to multiple case studies and exercises and take back ready templates for building product and marketing plans and strategies
  • Hands -on experience in mining data using Python
  • An overview of machine learning techniques how it can be applied to deliver successful products
  • Skills to tell impactful stories with data using visualization tools like Tableau
  • Foundations of all multiple competencies required for successful launch of StartUps
  • Access to multiple case studies, projects, exercises and business scenarios, to provide hands-on experience of working with product success and innovation frameworks
The program integrates classes by:
  • Esteemed IIML faculty
  • Expert Wiley faculty
  • Masterclasses by top F&A and analytics experts of India
  • Working with labs, various business cases and real-life projects
What is the IIM L-Wiley Program
What is the IIM L-Wiley Program

Program Outcome

  • Gain competency to innovate and manage successfully the end to end product life cycle framework
  • Apply basic exploratory analytics and machine learning concepts to create successful product that will be relevant for the digital age
  • Gain skills in analysing data using Python
  • Ability to solve complex problems using Design Thinking and UX practices
  • Develop strong foundations in product and marketing strategies and in buiding StartUps
The only executive program to holistically converge of all prerequisites for developing successful products that will delight customers.
Program Outcome

About the Program

3-days immersion learning

3-days immersion learning at IIML Lucknow Campus

Live Online Class Sessions

Live Online Class Sessions by Top IIML and Wiley Faculty

Masterclasses by Top Industry Experts

Masterclasses by Top Industry Experts and Thought Leaders Providing Exposure to Actionable insights into Product Innovation

Hands-On Learning with Case Studies

Completely Hands-On Learning with Case Studies and Project Work

Online Courseware and eBooks Library from Wiley by Top Global Authors

Online Courseware and eBooks Library from Wiley by Top Global Authors

Cutting Edge, Industry Ratified Curriculum based on Industry Needs

Cutting Edge, Industry Ratified Curriculum based on industry Needs Co-developed by IIML and Wiley Innovation Advisory Council Top Industry Leaders 

Joint Certification from IIML and Wiley and IIML MDP Alumni Status

Joint Certification from IIML and Wiley and IIML MDP Alumni Status

The Learning Experience

Immersion Learning at
IIML Campus

Program orientation and classes at IIM Lucknow campus for 1 day in Month 1 and 2 days in Month 6 (total 3 days). Participants will participate in sessions conducted by top faculty and product innovation leaders at the IIML campus. Accommodation will be provided during the immersion.

Live Online Classes

Post immersion sessions, live online classes will be conducted by IIML and Wiley faculty for 4 hours per week. Classes will be conducted through technology aided platform which allow interaction with the faculty.

Access to Wiley
Learning Resources

For reference, participants will have access to courseware including videos, assessments and study material on Wiley LMS. Access to eBooks library by Wiley will also be included.

Labwork and Case Studies

Following the pedagogy of hands- on learning, almost every session will include labwork. Access to Labs for hands on practice in using, Tableau Public will be provided along with business cases and datasets. Masterclasses will include business cases.


The program provides deep exposure to actual industry applications of concepts through masterclasses conducted by Top Industry Experts and Thought Leaders in areas of innovation, consumer personas and product success. These also includes case studies and post class work.

Project Work, Action
Learning, Peer Learning

The experiential learning methodology will include working on end to end business project across industry verticals, with mentorship from faculty and industry experts. The program will provide opportunity to work with peers from varied backgrounds in teams.

Valediction Ceremony at IIML Lucknow Campus

Conducted on the final day of the immersion in the 6th month.

Value Add of the Program

Benefits for Participants

  • Experience Learning from Top Class Faculty
  • Learning from and interaction with top business leaders of Wiley Innovation Advisory Council in AI and Analytics
  • Hand-on and contextual learning through numerous labs and exercises, case studies, and business scenarios from experts.
  • Real world project work with mentors
  • World class global courseware from Wiley
  • Cross learning with experienced professionals from various industries as peers
  • Joint Certification and MDP Alumni Status
  • Internal and external career opportunities

Benefits for Organizations

  • Participants exposed to multiple competencies to drive product success and end- user delight in organizations
  • Participants develop an analytics mindset and are able to identify and frame the right business problems for product innovation and success
  • Excellent opportunity to upskill potential employees to build capabilities for digital economy
Value Add of the Program

Program Curriculum

  • Module 1miles-education-images Foundations to Successful Management of Products
  • Module 2miles-education-images Building Blocks for Product Success
  • Module 3miles-education-images Analytics and Statistics Primer
  • Module 4miles-education-images Solving Complex Problems: Design Thinking and UX
  • Module 5miles-education-images Product Market Strategy
  • Module 6miles-education-images Launching a Product
  • Module 7miles-education-images Program Management Foundations
  • Module 8miles-education-images Agile Product Development
  • Module 9miles-education-images Building StartUp Foundations
  • Module 10miles-education-images Using Python for Data Analysis
  • Module 11miles-education-images Machine Learning Foundations
  • Module 12miles-education-images Data Visualization and storytelling
  • Module 13miles-education-images Future Technology Trends

*The program curriculum is subject to change and the final curriculum will be available during the application process

Key Information

1Tenure of the program6 months
2Total course time145 hours
3Total teaching hours135 hours (120 hours online + 15 hours in campus)
4Per week duration of online classes4 hours
5Number of in-campus immersion sessions3 days (months 1 and 6)
6Venue for the immersion sessionsIIML Lucknow campus
7Project work duration10 hours (month 6)
8Masterclasses (by industry experts)5+ sessions
9Program feesINR 1,40,000 plus GST
10Alumni membership + Alumni fee (optional)INR 10,000 plus GST

Program Directors

Dr. Ashish DubeyDr. Ashish Dubey is a Faculty Member in Marketing Area of IIM Lucknow. His teaching and research interests include Retailing, Sales and Distribution and Supply Chain Management. He has a PhD in Management from SJM School of Management, IIT Bombay. Prior to joining academics, he has worked in Industry at different positions in India as well as abroad. He also has keen academic interest in entrepreneurial ventures and start-ups.

Gaurav GargGaurav Garg is an Associate Professor in Decision Science Area at the Indian Institute of Management Lucknow, where he has been since 2009. He received his Ph.D. in Statistics from the Indian Institute of Technology Kanpur in 2008. His research interests span both applied and Mathematical Statistics. Much of his research work has been on Linear Models, Regression Analysis, Restricted Regressions, Measurement Error Models, Multivariate Analysis and Statistical Inference. In addition, he has made numerous contributions to teaching in postgraduate programmes, doctoral programmes and executive programmes of IIM Lucknow.

About IIM L

The Indian Institute of Management Lucknow (IIM L) is one of the premier business schools in India. From the sprawling 185 acres campus, the Institute offers world-class education in major areas of management and provides an ambience for genuine intellectual pursuit, excitement and professional growth.

The Institute’s carefully designed and high impact Management Development Programmes train business leaders, senior executives, and practicing managers from various sectors of the economy in all disciplines of management education and thought. The Institute provides cooperation and support to Industry and the Government through its large number of prestigious Consulting Assignments and Research Projects. The Institute has an internationally acclaimed Postgraduate Programme in Management, Agri-business Management, & Fellow Programme in Management known for its quality, rigor and global orientation.

The Noida campus, as an extension of IIM Lucknow, has been established to provide globally competitive management education to the professionals. In addition to these, the Institute has launched distance learning programmes (e-MDPs), besides many other short duration programmes.

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For more information-

visit : www.wileynxt.commail at : [email protected]or visit : IIM Lucknow, MDP office, Noida


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