Upskill in the "only" Analytics for Finance program by a top IIM awarding alumni status
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Research shows that
- 89% of product managers say that they are responsible for setting the roadmap and 80% of product managers reported strategizing on a daily basis. Source: Product Management Insider
- Each year more than 30,000 new consumer products are launched and 80% of them fail.
Source: Professor, Clayton Christensen, Harvard Business School
- The rise of SaaS, agile and lean concepts has increased pressure to adapt quickly to meet customer needs, and drive customer retention and recurring revenue growth.
Source: www.siriusdecisions.com/2019 product-management-trends
- Most entrepreneurs think they're building the next big thing. In reality, over 90% of them fail.
Are you ready?
Product failure is a commonly discussed theme in today’s world. The common conviction is that approximately 80% – 90% of products fail. This is a huge number and a serious problem in a business world that is rocked by rapid evolution of consumer and competitive landscapes.
Most organizations struggle with questions such as: How can we create successful products? What frameworks and strategies will help in developing products that match customer needs? How to target products and services at the most profitable segments and geographies?
The Wiley Program on Data-Driven Product Innovation and Management promises to get professionals started in the world of successful management of products. It also aims to help product managers harness the 130 skill competencies that needed for developing and managing insanely successful products along with skills for mining data for effective decision making leading to better innovations and product success. The course also sets the foundations for machine learning and how it can be applied for product success.
IIM Lucknow & Wiley - Product Analytics
Developed by top faculty at IIML and Wiley along with the Wiley Innovation Advisory Council (WIAC) members and leading industry experts in emerging technologies, the 6-month intensive program provides:
The program integrates classes by:
The only executive program to holistically converge of all prerequisites for developing successful products that will delight customers.
About the Program
4-days immersion learning at IIML Lucknow Campus
Live Online Class Sessions by Top IIML and Wiley Faculty
10 Masterclasses by Top Industry Experts and Thought Leaders Providing Exposure to Actionable
insights into Product Innovation
Completely Hands-On Learning with Labs, Case Studies and Project Work
Online Courseware and eBooks Library from Wiley by Top Global Authors
Cutting Edge, Industry Ratified Curriculum based on industry Needs Co-developed by IIML and Wiley Innovation Advisory Council Top Industry Leaders
Joint Certification from IIML and Wiley and IIML MDP Alumni Status
The Learning Experience
Conducted on the final day of the immersion in the 6th month.
Value Add of the Program
Benefits for Participants
Benefits for Organizations
*The program curriculum is subject to change and the final curriculum will be available during the application process
|1||Tenure of the program||6 months|
|2||Total course time||145 hours|
|3||Total teaching hours||135 hours (120 hours online + 15 hours in campus)|
|4||Per week duration of online classes||4 hours|
|5||Number of in-campus immersion sessions||3 days (months 1 and 6)|
|6||Venue for the immersion sessions||IIML Lucknow campus|
|7||Project work duration||10 hours (month 6)|
|8||Masterclasses (by industry experts)||5+ sessions|
|9||Program fees||INR 1,40,000 plus GST|
|10||Alumni membership + Alumni fee (optional)||INR 10,000 plus GST|
Total Program Expense
|IIM Lucknow & Wiley - Executive Education Program in Data-driven Product Innovation & Management|
|Tuition Fees - Includes Study Materials, Immersions at IIM-L, Industry Masterclasses, Online Classes||₹ 140,000|
|GST @18%||₹ 25,200|
|Total (including GST @18%)||₹ 165,200|
|IIM Lucknow Alumni Fees (one-time)|
|IIM Lucknow Alumni Membership Fee||₹ 10,000|
|GST @18%||₹ 1,800|
|Total (including GST @18%)||₹ 11,800|